In the past 3 years crowdfunding has exploded as an alternative form of raising capital. As the statistics support that small and medium sized businesses struggle to find access to the financial resources they need to grow and success through traditional sources like banks, crowdfunding offers a way to validate your business idea or model, strengthen your market making potential and raise the capital you need.
If you have tried to crowdfund before and are looking to raise more capital, or perhaps were not successful on your first try, this course was designed to help you improve your odds of success by creating a more fundable crowdfunding pitch on your very next try.
As you already know, crowdfunding is not an easy thing to do. A successful campaign requires significant planning to set you up for success. In this course we are going to help you build on your prior experience and help you create a much better video pitch for your next try. As most of you already have learned, it's essential you speak to your potential backers directly through film. And you need to know exactly what to say and how to do it, if you wish to succeed raising the money you need.
Regardless of if you are looking to run a donation, reward or equity based crowdfunding campaign, this short course will teach you the 8 essential elements of a compelling video pitch, one at a time. Following each lesson you will be given an assignment to write and film each element until you have everything you need to assemble your best crowdfunding pitch ever.
Minimum Materials you need:
- A smartphone with filming and audio recording capabilities
- If you wish to use better equipment we suggest you explore this article titled Basic Equipment for New Filmaking Students
- Either a crowdfunding video from a prior campaign or the completion of our course Your Stinky First Draft
- A team you have in place who can help you produce your crowdfunding video.
|In this course you will learn:||Delivery Format||Assignments|
|A little bit about us and why we are uniquely|
qualified to help you learn about crowdfunding
|About this course, Stinky to Great||1 video||none|
|About your guide-on-the-side for this|
|The psychology behind a stinky first draft and why |
you need one to produce a great crowdfunding video pitch
|The 8 essential elements in a successful |
crowdfunding pitch and how to identify them
|1 video||1 exercise|
|How to revise your storyboards to shoot your 8 |
essential elements for filming day
|How to master the visual elements of your video||1 video||1 exercise|
|How to master the audio elements of your video||1 video||1 exercise|
|How to use a teleprompter||1 video||1 exercise|
|The benefits of voice over||1 video||1 exercise|
|What you should have ready to go before you |
begin filming: Your Crowdfunding Video Checklist
|How to edit your video||1 video||Editing your video|
|How to export and upload your video||1 video||Exporting and Uploading your video|
|Share your final product for feedback from our team |
and your peers
|none||Show us your final video!|
|Bonus content: Additional Crowdfunding links and |
|Learn more about our video editing service||none||none|
Language of instruction: English