In the past 3 years crowdfunding has exploded as an alternative form of raising capital. As the statistics support that small and medium sized businesses struggle to find access to the financial resources they need to grow and success through traditional sources like banks, crowdfunding offers a way to validate your business idea or model, strengthen your market making potential and raise the capital you need.
If you are looking to raise capital and are considering crowdfunding for your organization, project or existing business, this course was designed to help you get started.
However, if you are new to crowdfunding, don't be mislead in thinking its easy to do. A successful campaign requires significant planning which most people still don't understand or know how to do; but that does not have to be you! In this course we are going to help you get organized towards launching your first campaign by teaching you how to create one of the most time consuming elements of it- your video pitch. It's essential you speak to your potential backers directly through film and that you know exactly what to say and how to do it, if you wish to succeed raising the money you need in your first campaign and beyond.
Regardless of if you are looking to run a donation, reward or equity based crowdfunding campaign, this short course will teach you the essentials of what you need to know to produce a compelling video to give your backers the reason they need to financially support you.
One of the biggest mistakes those new to crowdfunding make is either to not making a video at all or not know how to make a compelling video for their campaign. Your chances of raising the funds you need raise significantly if you have a great video pitch. In order to help you we put together this course to give those of you who are new to crowdfunding what you need to know for your very first try.
In this course, we will teach you how to recognized the 8 essential elements of a compelling video pitch and then we will systematically show you how to build your very first crowdfunding pitch one element at a time. Following each lesson you will be given an assignment to write and film each one until you have everything you need to assemble your very first crowdfunding pitch to launch with your new crowdfunding campaign.
Minimum Materials you need: A smartphone with filming and audio recording capabilities
Prerequisites : NoneIn this course you will learn: Delivery Format Assignments
|A little bit about us and why we are uniquely qualified to help |
you learn about crowdfunding
|2 videos ||none|
|About your stinky first draft ||1 videos||none|
|The psychology of your stinky first draft||1 video||1 exercise|
|What are the 8 essential elements in a successful crowdfunding|
|3 video||1 exercise|
|How to tell your team story ||1 video||1 exercise|
|How to make your ask for financial support to your potential backers||1 video ||1 exercise|
|How to write a compelling value proposition statement and where it belongs |
in your video pitch
|1 video||1 exercise|
|How to sell your product or service's value through features and benefits||1 video||1 exercise|
|Why you need customer endorsements and how to present them||1 video||1 exercise|
|How to share your history, successes and goals to your potential backers||1 video||1 exercise|
|How to present live endorsements and their value||1 video||1 exercise|
|Where to place your logo and product shots in your video||1 video||1 exercise|
Language of instruction: English