IAEOU
Your Stinky First Crowdfunding Video Pitch
Learn how to make your first crowdfunding video pitch and boost your chances of being funded.
Self paced
tutorials
In the past 3 years crowdfunding has exploded as an alternative form of raising capital. As the statistics support that small and medium sized businesses struggle to find access to the financial resources they need to grow and success through traditional sources like banks, crowdfunding offers a way to validate your business idea or model, strengthen your market making potential and raise the capital you need.
If you are looking to raise capital and are considering crowdfunding for your organization, project or existing business, this course was designed to help you get started.
However, if you are new to crowdfunding, don't be mislead in thinking its easy to do. A successful campaign requires significant planning which most people still don't understand or know how to do; but that does not have to be you! In this course we are going to help you get organized towards launching your first campaign by teaching you how to create one of the most time consuming elements of it- your video pitch. It's essential you speak to your potential backers directly through film and that you know exactly what to say and how to do it, if you wish to succeed raising the money you need in your first campaign and beyond.
Regardless of if you are looking to run a donation, reward or equity based crowdfunding campaign, this short course will teach you the essentials of what you need to know to produce a compelling video to give your backers the reason they need to financially support you.
One of the biggest mistakes those new to crowdfunding make is either to not making a video at all or not know how to make a compelling video for their campaign. Your chances of raising the funds you need raise significantly if you have a great video pitch. In order to help you we put together this course to give those of you who are new to crowdfunding what you need to know for your very first try.
In this course, we will teach you how to recognized the 8 essential elements of a compelling video pitch and then we will systematically show you how to build your very first crowdfunding pitch one element at a time. Following each lesson you will be given an assignment to write and film each one until you have everything you need to assemble your very first crowdfunding pitch to launch with your new crowdfunding campaign.
Minimum Materials you need: A smartphone with filming and audio recording capabilities
Prerequisites : None
In this course you will learn: Delivery Format Assignments| A little bit about us and why we are uniquely qualified to help you learn about crowdfunding | 2 videos | none |
| About your stinky first draft | 1 videos | none |
| The psychology of your stinky first draft | 1 video | 1 exercise |
| What are the 8 essential elements in a successful crowdfunding video pitch | 3 video | 1 exercise |
| How to tell your team story | 1 video | 1 exercise |
| How to make your ask for financial support to your potential backers | 1 video | 1 exercise |
| How to write a compelling value proposition statement and where it belongs in your video pitch | 1 video | 1 exercise |
| How to sell your product or service's value through features and benefits | 1 video | 1 exercise |
| Why you need customer endorsements and how to present them | 1 video | 1 exercise |
| How to share your history, successes and goals to your potential backers | 1 video | 1 exercise |
| How to present live endorsements and their value | 1 video | 1 exercise |
| Where to place your logo and product shots in your video | 1 video | 1 exercise |
Language of instruction: English
- Build your 1st video pitch with experts in the field.
- Boost your chances of funding success by at least 35%.
- Affordable video assembly service available if you need it.
- Get feedback from crowdfunding experts and other class participants.
- At the end of this course you will have created your 1st video pitch.
This course is taught by iaeou co-founder, Lisa Canning. A successful creative main street entrepreneur since the age of 17, she has been recognized by The White House, State Department and The United States Association for Small Business and Entrepreneurship® for her innovative approach to entrepreneurship education.
This course was create in collaboration with 2 experts in crowdfunding, Jason Best and Sherwood Neiss. Jason and Sherwood are the founders of the JOBS Act who made equity based crowdfunding an alternative form of financing when President Obama signed it into law in 2012 and the SEC finalized the rulings late in 2015. Jason and Sherwood as entrepreneurs have been recognized by INC's fastest growing list of 500 5 times between them. They are internationally recognized for advising governments on crowdfunding legislation as well as the authors of Crowdfunding for Dummies.
It takes a lot of creativity in today’s rapidly changing environment to build a successful business. At IAEOU, we help small to medium size enterprises (SME’s) build crowd, sales & export skills to help them reduce risk, and increase their likelihood for success, by becoming more global more quickly. How do we do it? Through our innovative online courses that we offer to founders, individuals and organizations. Most who complete our courses have earned back the cost of our program in a couple of months through the new skills they developed and opportunities they have found.
Schedule & Syllabus
Please wait while we are fetching data...
