IAEOU
What do I have to know to build my audience online?
Learn what it takes to grow your audience online through digital marketing.
Self paced
tutorials
If you just getting around to working on your website; are starting to think you need to create a bigger presence online for your business; or have an established website but are wondering what you need to know to get more traction online; this introduction to eMarketing course is for you.
In this course we will teach you the basics about digital marketing which include: Search Engine Marketing, Search Engine Optimization, Pay Per Click, and Online Reputation Management; the most essential components of digital marketing.
In this course we will help you build your skills so that you can use them to begin to build your audience using search engine marketing, search engine optimization, pay per click advertising and by controlling your online reputation.
If you don’t already realize it, digital marketing is critical to your business success. By 2020 research shows that 85% of all sales will be consummated online. Digital marketing is the present and future of your marketing efforts so it’s a must have, gotta know for your business. And that is precisely WHY I developed this introductory eMarketing course for those of you who recognize that you need to grow a stronger presence online to attract more customers and sales.
Prerequisites :
A desire to learn how to improve your digital marketing skills. While there is technically no homework in this course, you will have the opportunity to apply every bit of what you learn if you are motivated to do it.
| In this course you will learn: | Delivery Format: | Assignments: |
| A little bit about IAEOU and why we are uniquely qualified to help you learn and grow your skills. | 1 video | none |
| About this course, eMarketing 101 | 1 video | none |
| About your guide-on-the-side for this course, T'wanna | 1 video | none |
| Why eMarketing is better than traditional marketing | 1 video | none |
| The 4 major components of digital marketing: Search Engine Marketing, Search Engine Optimization, Pay Per Click, and Online Reputation Management | 1 video | none |
| The key words that will keep your page relevant. | 1 audio file and 1 written document | none |
| How SwellPath created a winning SEO strategy for Nike Golf | 1 written document | none |
| How to build a Pay Per Click winning strategy | 1 video | none |
| How Awesome Excellence was able to mount a winning pay per click strategy. | 1 written document | none |
| How to build your own winning pay per click strategy | 1 video | none |
| How to manage your online reputation | 1 video | none |
| Bonus Content: More about building your online reputation in this written guide. | 1 written document | none |
Once you complete this overview course, we suggest you go on to our course 21st Century Marketing Tools.
Language of instruction: English
- How to leverage Search Engine Optimization to attract more customers.
- Learn which is better organic or paid search and why.
- Build your own Pay Per Click eMarketing campaign.
- Learn how to build and manage a great online reputation.
- Discover best practices through case studies.
This course is taught by iaeou co-founder, Lisa Canning. A successful creative main street entrepreneur since the age of 17, she has been recognized by The White House, State Department and The United States Association for Small Business and Entrepreneurship® for her innovative approach to entrepreneurship education.
It takes a lot of creativity in today’s rapidly changing environment to build a successful business. At IAEOU, we help small to medium size enterprises (SME’s) build crowd, sales & export skills to help them reduce risk, and increase their likelihood for success, by becoming more global more quickly.How do we do it? Through our innovative online courses that we offer to founders, individuals and organizations. Most who complete our courses have earned back the cost of our program in a couple of months through the new skills they developed and opportunities they have found.
Schedule & Syllabus
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